Public Skeleton

Practice Mouse-Clicking Discipline and Liberate Yourself from the Corporate Media Game

By Daryl Parsons

(June 12, 2016 11:10 a.m. ET) — Many of us already realize the fact that by the time you get to an internet news article you may be interested in reading you had to wait for series of advertising images and video to play out before the information is shown. Right?

Well, there is something you can do about that that will keep you from rewarding these bait-and-switch tactics used by corporate media, and, at the same time, liberate yourself by putting you, back in control of the information you seek and receive.

So instead of just arbitrarily clicking on the on the first links in a search listing, most likely generated by search engines like Google, or Yahoo, take a second to reconsider what is really happening while you “surf” the internet.

One way to fully absorb this concept is to take into consider how your clicking practices are valuable to mainstream media sources such as the New York Times, Washington Post, and affiliated material provided by CNN, ABC, CBS, NBC, New York Times, and their affiliates.

Now, tying this into this year’s election cycle, we have all grown disgusted with how bias and slanted the coverage has been for Bernie Sanders. Mostly because he doesn’t fit into the corporate media’s for profit agenda. Why, because Sanders is looking out for our, the 99%’s bottom lines.

As such, I have and will continue to practice mouse-clicking discipline.

If one of these outlet’s headlines have a subject of interest listed, I will instead conduct a secondary search with those terms. For example, take for instance last night’s mass shooting in Orlando.

A simple focused search for “Pulse Nightclub Shooting” will show a concentrated results listing. From there, I will look for a reputable alternative media source, or discover one for that matter, to find out more information on the subject.

By simply clicking on a website link, even if you don’t read the article all the way through, will permit that business (which is usually one of the above who are listed on the top of search listings) to benefit by your unique click/visit to that page.

Even if you don’t read the article all the way through, the page visit will create website statistics these outlets then use to sell advertising space.

That is why when you get to many of today’s news websites, your inundated with advertising images and auto-played videos. After that, is when you can proceed to read the content you originally were looking for. The information that drove you to their website, and whether you read it or not is not primary. The fact that you visited their page, generated a page view, is.

Lastly, do you want to use your personal resources to complete the steps in these outlet’s advertising business? That is, by using your hand, finger, internet connection, computer, monitor, desk, chair, electricity, all these resources you paid for with your own money, to subsidize a for profit industry that didn’t compensate you one penny?

Of course not. That is why by just becoming aware of this concept, and taking a millisecond to hesitate to click on the first link, but to be mindful on all the links and webpages you visit will make you a more conscientious person on the web, as well as to yourself.

Because deep down inside, as your waiting that 20 seconds for an advertiser’s video to play out, a little voice says, “your being played.”

So play back! Practice some mouse-clicking discipline which will liberate and empower you!